Marketing For Dummies (9780470741795)

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Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it's packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales. Discover how to: * Understand the basics of effective marketing * Research customers, competitors and industry * Create a compelling marketing strategy * Increase consumer awareness * Satisfy clients' needs and boost sales

Product details

• Format Paperback | 420 pages
• Dimensions 189 x 242 x 23mm | 776g
• Publication date 11 Dec 2010
• Publisher John Wiley and Sons Ltd
• Imprint John Wiley & Sons Ltd
• Publication City/Country Chichester, United Kingdom
• Language English
• Edition Revised
• Edition Statement 2nd Revised edition
• ISBN10 0470741791
• ISBN13 9780470741795
• Bestsellers rank 258,545

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